Get involved!

Join the 10% Shift

Your food choices and actions have the power to transform our food system. Challenge your family and friends to make their own pledge to build a healthy and sustainable food system.

We are asking you to increase the amount of local food that you buy by
That includes your groceries and your choices when you eat out.

What is the 10% Shift?

Why would you do it?

Here are a few reasons:

  •  It’s the tasty and nutritious choice. Research shows that buying even as little as 10% can boost our local economy. That's more money from your pocket, into your neighbours’ pocket... and maybe back to yours.
  • It reduces pollutants and therefore leaves you with cleaner air to breathe and water to drink. By buying locally, you reduce the emissions linked directly to your food. That includes those produced before it leaves the farm – Canadian pesticide regulations are much stricter than many other countries, as well as the emissions linked to the distance the food is trucked.
  • It helps to preserve your communities, our culture and our heritage.
  • It is an investment in the future for you and your children.

Good Food is Our Right.

Let’s Build a Secure Food Future Together.